The direct response industry is always changing.  There are new trends, new infomercials, new spots, new mediums, new ways to sell and more.  There is also a tremendous amount of great data, stats, journalists, infographics, new vendors and more all aimed at educating anyone who is new in the direct response and DRTV industry and...Read More

In the direct response industry we think that he intersection of traditional TV media and the growth of online and streaming media such as YouTube and Netflix is very interesting for the future.  Where will infomercials and direct response campaigns live when more and more content is on demand or a result of a search...Read More