As an infomercial production company and direct response marketing agency we are sometimes asked to look into the future with clients and think of some potential new ways to help brands acquire new business and convert shoppers to buyers. We are sometimes asked point blank, “what is the future of infomercials?”  Like all business, the...Read More

Every so often, there is new and updated list of the top 10 best infomercials, 10 best infomercial products, 10 worst infomercials or top 10 selling infomercials of all time.  The best thing about all of these lists is that since most DR companies are privately held- most of the info and data is culled...Read More

Yahoo Finance’s The Daily Ticker just did a news segment and story on “Top 5 Secrets of the As Seen on TV Industry”. Thomas Haire, editor-in-chief of Response Magazine, estimates that As Seen on TV is a $400 billion industry. Haire says that Allstar Product Group, the company that has created products like The Snuggie,...Read More

What is the real deal about the state of the direct response TV industry and infomercials. Some people have claimed that the infomercial is a dead or dying format but check out the stats from Koeppel Direct and see for yourself. Some good info about infomercials by the numbers. Another Great Blog Post from Launch...Read More

Check out a very cool infographic about infomercials and how they work. Since its inception 20 years ago, the infomercial has become an integral part of television culture. We take a closer look at who is buying and how much is being purchased. Explore more infographics like this one on the web’s largest information design...Read More