T Mobile ®
T-Mobile ® approached Launch to create, execute and oversee a direct response campaign that would cut through the clutter of then overly saturated wireless category and convince customers to switch carriers while optimizing each lead with a full throttle acquisition strategy with a 0:60 spot. Launch was also brought on board to help oversee and execute the telesales optimization strategy, including offer strategy, routing, telesales scripting and training.
