Nutri Ninja ®
SharkNinja ® came to Launch to not only create a long form infomercial and campaign that would leverage Nutri Ninja’s ® strengths to gain market share within this fiercely competitive category, but would also transform them from a product brand to a lifestyle brand. Interspersing testimonials of amazing transformations with delicious recipes and demonstrations on the product’s superior features, Launch’s creative resulted in exceeding sales goals.