Dr Denese
When Dr. Denese SkinScience ® , a line of premium skin care in the Guthy | Renker ® portfolio, needed a show that would elevate it above the abundance of age defying products in the direct response space, they turned to Launch. Developing creative that provided clear and authentic messaging, leveraged intuitive “Aha” moments regarding ingredients and included testimonials that forged an emotional connection with the viewer, the long form show was a dramatic success.
