Crepe Erase™
Developed by Guthy|Renker®, Crepe Erase® Advanced is a new line of prestige body care for women who want to treat crepey skin. From developing the brand identity and positioning, to conception and ideation, to establishing the brand messaging, imagery, voice and personality, Launch oversaw the whole process. We then went on to develop creative that featured Jane Seymour which resonated with its audience promoting the unique selling proposition in a way that resulted in an emotional connection.
