Bodylab ®
BodyLab, Inc. reached out to Launch DRTV to create the Total Burn™ campaign, including a series of short form spots, along with the BodyLab “Be the girl of your dreams” challenge commercial, all featuring Jennifer Lopez. Launch tapped into every woman’s desire to look as good and be as confident as Jennifer Lopez, all the while empowering, encouraging and educating women to be strong, confident, and the happiest and healthiest versions of themselves
